Twitter CEO Elon Musk has said that the platform is set to roll out a View Count feature.
Users will soon be able to see how many people have seen their tweets, information that they have previously only been able to see when they have shared videos to the platform. A timeline for the roll out has not yet been provided.
Per his own words, Musk seems enthusiastic about this feature showing users just how many people they will reach on Twitter; the comparison to online video feels like a call out to content creators like YouTuber MrBeast, whom Musk says is “not out of the question” in the search to find Twitter’s next CEO. But for some users, this feature might have the opposite effect and reveal that fewer people see their tweets than they believed.
Musk tweeted about the feature on Friday, stating that “Tweets are read ~100 times more than they are liked.”
He also tweeted a poll asking Twitter users whether the view count should “stay on left” or “move to right.”
In addition, earlier this month Musk said that the limit on the length of tweets will rise from 280 characters to 4,000. It has not yet been announced when the change will be implemented.
However, Musk’s days as the shot-caller at Twitter may well be numbered after he announced that he is intending to step down as CEO when he has found someone who can take over. He intends to stay on at the company, but will just head up the software and server teams. He conducted a poll asking Twitter users whether or not he should step down and said he would abide by the result – 57 per cent voted ‘yes’.
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